Search engines are the best source of leads for most businesses. Leads from search engines cost about 60% less than those acquired from outbound marketing. They are also far more likely to convert into sales.
Businesses ranking on the front pages of Google and other major search engines gain far more leads than their competitors. One study found that 75% of customers never scroll past the front page of the search results. You will want to make sure that you are ranking on the search engines.
Tank Marketing helps national businesses with their SEO. Here is an overview of the process that we will provide.
Your website should only be optimized for keywords that offer a high volume of potential customers. We analyze three variables when conducting keyword analysis for our customers:
Selecting the right keywords is the first and most important step in SEO campaign. We will make sure that your keywords will bring targeted visitors to your website.
National brands tend to invest a lot more in their SEO than local businesses. Since it is so much more competitive, we will take the time to study your competitors to understand how they are ranking. We will evaluate their linkbuilding profiles and study their content strategies. Studying your competitors will help us understand the amount of SEO that we need to do and help us execute your campaign in the most effective way possible.
Create a Customized SEO Strategy
We will use our keyword research and competitive analysis to create a customized SEO campaign. The campaign will be carefully constructed to help you bypass your competitors on the front page of the search engines.
Nearly 20 years ago, Bill Gates coined the term “content is king.” Search engines clearly embrace this concept as well, because high quality content is one of the most important SEO ranking factors. Google and other major search engines are improving their algorithms to reward websites with well-written content. Tank Marketing will develop an onsite content strategy that will help you outrank your competitors in the search engines.
We have a team of exceptional writers that will create compelling content for your website. Our writers will make sure that the content supports the keywords that you are targeting.
External Linkbuilding Solutions
Your link profile is another extremely important part of your SEO campaign. We will help you build high quality links to your website. Here are some components of our linkbuilding strategy:
We have spent a long time studying the sites ranking on different search engines. We understand what type of link profiles Google prefers to see and build them accordingly.
Monitoring and Reporting
We will monitor your rankings and update you every month. We will also give you access to an online reporting system so that you can check them yourself whenever you like. We will write detailed, monthly reports, which will include suggestions to help improve your rankings in the future.