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Managing Multiple Google+ Pages for Your Brand

May 13, 2014

Google+ is a powerful tool for businesses to build their brand. More than 235 million people are actively using the platform to stay in touch with local companies.

Google+ has made a number of improvements, but there are still some challenges for businesses. One of the biggest problems is that it doesn’t provide a way for companies to list multiple locations on a single page. The only solution for these companies is to create separate pages for each location.

Why Do You Need Multiple Google+ Pages

You want to make sure that you are reaching local customers with your pages. Each Google+ page should list the proper contact information for the respective location. You will also want to make sure that the content that you share in your feed is tailored to each location that you serve.

You could try to setup different Google Business listings for each location. However, Google is less likely to show these in the search results. You will receive much more traction by creating a different Google+ page for each location instead.

Many people have asked Google to create a solution for companies to merge information for multiple locations into a single profile. Unfortunately, Google still doesn’t provide that option. They also haven’t implemented a way for businesses to connect different pages together. Your only option is to create a separate page for each location that you want to serve.

There is no limit on the number of Google+ pages that you can create. Therefore, it is a good idea to create one for every business location that you want to promote.

How to Manage Multiple Google+ Pages

Setting up a different Google+ pages is a great way to get traction for the business locations that you serve. However, you will need to have a system for managing them to save yourself time and get the benefits that you deserve. Here are some steps that you will need to take:

Setting up and managing your pages is actually very simple. The important thing is to make sure that you take the time to actively manage each page. Make sure that the information on them is always current. You will also want to share information that is relevant to each location, such as upcoming events or blog posts pertaining to customers at each page.

Keep in mind that customers from different locations have different preferences. It may be a good idea to have the managers at each site location interact with the customers, because they are going to be more likely to remember them and know what they need.

Kalen Smith

About Author

Kalen Smith received a B.S. from Worcester Polytechnic Institute and an MBA from Clark University. He has been an Internet marketing consultant for the past five years with a focus in search engine optimization and content marketing. Kalen has worked with some of the largest SEO and content marketing agencies in the world.

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